{"id":223,"date":"2008-12-20T23:42:54","date_gmt":"2008-12-20T23:42:54","guid":{"rendered":"http:\/\/localhost:8000\/?p=223"},"modified":"2023-04-30T13:58:30","modified_gmt":"2023-04-30T13:58:30","slug":"interesting-ads","status":"publish","type":"post","link":"https:\/\/blog.gwadej.org\/programmer-musings\/2008\/12\/interesting-ads\/","title":{"rendered":"Interesting Ads"},"content":{"rendered":"<p>The company <a href=\"http:\/\/www.sourcegear.com\/\">SourceGear<\/a> makes tools for software developers, mostly in the version control area. The company&#8217;s founder is Eric Sink. Based on his <a href=\"http:\/\/www.ericsink.com\/\">blog<\/a> and <a href=\"\/programmer_musings\/2006\/05\/review-of-eric-sink-on-the-business-of-software\/\" rel=\"noopener\">book<\/a>, Sink seems to understand both business and technical issues.<\/p>\n<p>In 2007, I saw a reference to their new advertising campaign styled as a comic book. At the time, they had t-shirts made featuring the villain <em>The Evil Mastermind<\/em>. The shirts looked amusing and the concept seemed worth a shot. I had seen similar ads before and they seemed okay.<\/p>\n<p>I&#8217;ve been seeing the ads all year in programming magazines, and I admit they&#8217;re good and really different. I&#8217;ve liked the way they use <em>The Evil Mastermind<\/em> to point out some of the inane non-technical hurdles we as developers need to jump through. They also have their t-shirt promotion running again (still?). If you are willing to meet <a href=\"http:\/\/www.sourcegear.com\/TEM\/TEMshirt.html\"><acronym title=\"The Evil Mastermind\">TEM<\/acronym>&#8216;s demands<\/a>, you can have a t-shirt for free.<\/p>\n<p>So, here I am, paying for my shirt with an action picture of me.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone size-medium wp-image-1316\" src=\"https:\/\/blog.gwadej.org\/programmer-musings\/wp-content\/uploads\/sites\/3\/2008\/12\/helmandcloak-266x300.png\" alt=\"\" width=\"266\" height=\"300\" srcset=\"https:\/\/blog.gwadej.org\/programmer-musings\/wp-content\/uploads\/sites\/3\/2008\/12\/helmandcloak-266x300.png 266w, https:\/\/blog.gwadej.org\/programmer-musings\/wp-content\/uploads\/sites\/3\/2008\/12\/helmandcloak.png 444w\" sizes=\"(max-width: 266px) 100vw, 266px\" \/><\/p>\n<p>Anyone who knows me knows how much I hate being in a picture, but this was worth it.<\/p>\n<p>Since I don&#8217;t currently work in the Windows realm, I can&#8217;t really say anything about their software; but the ads are great.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The company SourceGear makes tools for software developers, mostly in the version control area. The company&#8217;s founder is Eric Sink. Based on his blog and book, Sink seems to understand both business and technical issues. In 2007, I saw a reference to their new advertising campaign styled as a comic book. At the time, they\u2026 <span class=\"read-more\"><a href=\"https:\/\/blog.gwadej.org\/programmer-musings\/2008\/12\/interesting-ads\/\">Read More &raquo;<\/a><\/span><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"_links":{"self":[{"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/posts\/223"}],"collection":[{"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/comments?post=223"}],"version-history":[{"count":1,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/posts\/223\/revisions"}],"predecessor-version":[{"id":1317,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/posts\/223\/revisions\/1317"}],"wp:attachment":[{"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/media?parent=223"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/categories?post=223"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.gwadej.org\/programmer-musings\/wp-json\/wp\/v2\/tags?post=223"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}